Portfolio & Product Management

Bringing clarity to application portfolios and product teams.

15+ years in agile product management. Today: application portfolio management for the Dutch National Police, product ownership at Stayr, and two ventures of my own.

Est. 2011

JK.

Jacco Koppes Aalsmeer, NL

Current roles

External

Application Portfolio Management

Dutch National Police · via WildFlowers

External consultant seconded by WildFlowers, bringing structure and governance to one of the largest application landscapes in the Dutch public sector: rationalising the portfolio, guiding lifecycle decisions and giving leadership a clear view of what runs where and why.

Part-time

Consultant & Product Owner

Stayr ↗

Part-time product ownership and consultancy: shaping the roadmap, prioritising the backlog and guiding delivery alongside the team, while advising on product strategy and ways of working.

Founder

CEO / Founder

Unicorn.pm ↗

Unicorn Portfolio Management B.V. delivers AI-powered software portfolio intelligence: mapping and enriching CMDB data to surface redundancies and sharpen IT decisions. I drive vision, business and go-to-market alongside my engineering co-founders.

Side project

Founder

Smaak.app ↗

A recipe app that uses AI to turn a pasted link, a photo or a dish name into a clean recipe, automatically tagged for allergens, categorised by course and translated into English, Dutch and German. Built entirely by myself, purely as a vanity side project.

15+

Years in agile product management

4

Active roles & ventures

20+

Applications managed at portfolio level

2

Products founded

Experience & Education

Experience

2022 – 2025

Head of Digital Portfolio Management · KPMG NL

Professionalised product & portfolio management firm-wide; led 5 product managers across ~20 applications.

2020 – 2022

Senior Product Owner/Manager · Harlem Next

Managed four teams: payments & statistics, email marketing, deliverability, and fraud prevention.

2017 – 2020

Senior Product Owner · Yource

Workflow automation with AI/ML for Flight-Delayed.co.uk; analytical insights with Tableau.

2015 – 2017

Product Owner · Endouble

Recruitment portals for A-list customers: Booking.com, Agoda, Pathé, Jumbo.

2012 – 2015

Technical Project Manager · BiteTheLemon

Project management plus full-stack development, design and email marketing.

2011 – 2017

Freelance · Koppesmedia

Full-stack development & email marketing for small businesses.

Education

2023

Certified Product Manager · Product Focus

Completed the Product Focus course Certified Product Manager.

2017

Google Analytics IQ · Google

Google Analytics Individual Qualification (IQ).

2016

Professional Scrum Product Owner · Scrum.org

Scrum.org course Professional Scrum Product Owner.

2014

Bachelor Communication & Multimedia Design · Hogeschool van Amsterdam

Bachelor degree in Communication & Multimedia Design.

2008

MBO IT System Administrator · ROC Schagen

Started on the technical side, as an IT system administrator.